The Perfect Headshot Matches a (Good) Professional Brand

Our headshots should match our brands. If we haven’t thought a lot about our branding, we need to. What are we all about? What are our strengths? What do we believe? How do we reflect that in everything we do?

Good professional brands should be reflected in headshots. That includes everything from the general look of the headshot, to our hair (and makeup for women), and clothing, and our expressions. For a general overview of the types of clothes and makeup that work best in front of the camera, look here.

It all comes down to this though.

Executives should not be wearing a polo shirt in their headshots, shouldn’t use a picture from a night out with friends, and shouldn’t use a picture from a wedding or vacation.

“Taking the time and making the investment to have a high-end headshot is an indicator to others that you are a professional and have your act together. It’s the first step toward an elevated brand that matches your position,” said Denver headshot photographer Tom Jamison.

We have to help people see us as we want to be seen. If we are at the top or want to move up, we should create an impression that we are on on top and/or on our way to the top.

Check out the other eight characteristics of the perfect headshot.

My name is Jon Meadows, and I am the headshot photographer and expression coach at High-End Headshots based in Washington, D.C. I am honored to be an associate headshot photographer of Peter Hurley, who runs the Headshot Crew.

Headshot TipsJon Meadows